Of course it's OK to "say" it. I just happen to think that the decision to focus on weight loss (as opposed to the decision to increase one's exercise or eat more veggies) is usually partially informed by cultural weight hysteria, and that a lot of people who say "I'm losing weight for me" aren't aware of the extent to which they are influenced by cultural messages about weight.
But judging other people for their political awareness is just as bad as judging other people for their health, so I'll shut up now.
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But judging other people for their political awareness is just as bad as judging other people for their health, so I'll shut up now.