I don't know how to answer this. On the one hand, I think we need to acknowledge how societal pressure shapes us. On the other, I'm loath to say or suggest that this means there really are no such things as personal preferences.

This is where some theory confuses and upsets me. I really think the point that we don't exist in a vacuum is an important one, but at the same time we need to be able to see, recognize, and understand the limits to societal coercion -- otherwise resistance becomes incomprehensible, like free will often does in larger debates.